01 / The product challenge
Making the system understandable
An agency site has to communicate quality quickly without letting motion or visual ambition obscure the offer, slow the experience, or weaken discoverability.
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NF-002/Shipped
NovaFoundry
Agency website and enquiry experience
A performance-conscious agency presence designed to explain the offer, establish credibility, and turn visits into qualified conversations.
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02 / The approach
Structure before decoration
The experience pairs a clear conversion path with scroll-driven motion, structured content, search foundations, and installable PWA support.
03 / Contribution
What I worked on
- Designed and built the public-facing agency experience
- Created the scroll-driven interaction system
- Implemented SEO and structured-data foundations
- Added progressive web app support
Product capabilities
Conversion-focused UIInteraction designTechnical SEOProgressive web app
Technology used
ReactTypeScriptViteFramer Motion
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